Distribution Study guides, Class notes & Summaries

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

COURSE: International Business, year 1, Quarter 1, Marketing & Sales BOOKk: Principles of Marketing (7th European edition) *2898 CONTENT: -Chapter 1 -Chapter 3 -Chapter 7 (p. 194) -Chapter 8 (p. 226-238) -Chapter 10 -Chapter 12 (p. 340-345 p. 351-356) -Chapter 14 (p. 408-412 p. 414-415 p. 422-424) -Chapter 20 (p. 593-594) OMITTED: -Sustainable marketing: the call for more environmental and social responsibility (p. 25) -World population growth (p. 74) -The changing age structure of the w...

Business Research Summary Year 1 Quarter 3. A summary for International Business students regarding Business Research. Covering Normal distribution, Estimating, Hypothesis testing in order to create SPSS Correlations.

Normal distribution, Sampling distribution of the mean and the proportion, Estimating of the mean and the proportion, Testing of the mean and the proportion, Sample Size, Covariance and Correlation coeffiecient, Chi-square test, Testing differences.